Privacy Policy and Data Protection

Our Commitment to Your Privacy

At lytheraqora, we understand that trust is fundamental to financial planning relationships. This privacy policy explains how we collect, use, protect, and manage your personal information when you use our services.

We are committed to protecting your privacy and maintaining the confidentiality of your financial and personal data in accordance with applicable United States privacy laws and industry best practices.

Information We Collect

We collect information necessary to provide personalized financial planning services and improve your experience with our platform. This includes information you provide directly and data collected automatically.

• Personal identification information including name, date of birth, Social Security number, and government-issued ID details
• Contact information such as email addresses, phone numbers, mailing addresses, and preferred communication methods
• Website usage data including pages visited, time spent on site, click patterns, and interaction with planning tools
• Technical information such as IP address, browser type, device information, and operating system details

How We Use Your Information

We use your personal information exclusively for legitimate business purposes related to providing financial planning services and maintaining our client relationship with you.

• Delivering personalized financial planning services, consultations, and recommendations tailored to your specific circumstances and goals
• Communicating with you about your planning progress, appointment scheduling, service updates, and important account information
• Improving our services, developing new planning tools, and enhancing the overall client experience based on aggregated usage patterns
• Complying with legal obligations, regulatory requirements, and industry standards applicable to financial services providers

Legal Basis for Processing

We process your personal information based on several legal grounds, depending on how you interact with our financial planning services.

Primary Legal Basis:: We process your data on the basis of consent and legitimate business interests

Your consent allows us to provide personalized financial planning services, while our legitimate interests include service improvement, fraud prevention, and regulatory compliance.

How We Share Your Information

We maintain strict controls over your personal information and only share data when necessary for service provision or as required by law.

• Trusted third-party service providers who assist with technology infrastructure, data processing, and administrative functions under strict confidentiality agreements
• Government agencies, regulators, or legal authorities when required by law, court order, or regulatory investigation
• Potential buyers or successors in the event of a business merger, acquisition, or sale, subject to the same privacy protections

Data Security and Protection

We implement comprehensive security measures to protect your personal and financial information from unauthorized access, use, disclosure, alteration, or destruction.

Our security program includes encryption, secure data transmission, access controls, regular security audits, employee training, and incident response procedures designed to safeguard your sensitive information.

Your Privacy Rights

You have important rights regarding your personal information. We respect these rights and provide mechanisms for you to exercise them regarding your financial planning data.

• Right to access your personal information and understand how we process your financial planning data
• Right to correct inaccurate or outdated personal information in your planning profile
• Right to request deletion of your personal information, subject to legal and regulatory retention requirements
• Right to receive a copy of your personal data in a structured, machine-readable format
• Right to object to processing of your personal information for marketing purposes or withdraw consent at any time

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience with our financial planning platform, remember your preferences, and analyze website usage patterns.

Our cookies help maintain your login sessions, customize your dashboard, remember your preferences, and provide analytics to improve our services. You can control cookie settings through your browser.

For detailed information about our cookie usage and your control options, please review our comprehensive Cookie Policy available on our website.

Data Retention and Storage

We retain your personal information for as long as necessary to provide financial planning services, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods vary based on data type, regulatory requirements, and business needs. Financial records may be retained longer due to regulatory requirements, while marketing data may be deleted upon request.

Children's Privacy Protection

Our financial planning services are designed for adults and we do not knowingly collect personal information from children under 18 years of age without parental consent.

18+ only

Changes to Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, technology, legal requirements, or improvements to our financial planning services.

We will notify you of material changes through email, website notices, or other appropriate communication methods. Continued use of our services constitutes acceptance of updated terms.

Contact Us About Privacy

If you have questions about this privacy policy, want to exercise your privacy rights, or need assistance with your personal information, please contact us using the methods below.